A follow-up my post about relevant questions in the digital age of photography. I went running off into questions-about-consumption land but never addressed Photoshop, digital processing, and the one area where there is in fact greater public knowledge about photography.
Digital editing workflows have brought the darkroom to the masses. This is also revolutionary. Until the last decade most people had no idea about the amount of work and choice that exists between taking the photo and making the print. Now, photoshop is a verb for fiddling with your photo after taking the picture.
This increase in public awareness means we need to re-think how we display photography. Exhibitions such as the John Loengard’s Celebrating the Negative need to be given more public awareness. That museums such as SFMoMA will often display multiple prints of the same negative* is also hugely important here too. It’s important for people to know that these processes have always existed and to take their current knowledge of Photoshop and use it to teach them how converting the raw image to the final print has always involved making choices in post.
*Whether it’s comparing different photographic printing styles over the decades or different mediums all together for the final output.