1934 Wills Cigarettes Animalloys

Picking up with my pre-war card posts with another set I got last year, the 1934 Wills Cigarettes Animalloys. This was one I got because it was just too much fun. The premise is that there are 16 animals with three cards per animal. You can put them together in complete animals or mix and match to create all kinds of interesting animals.

Besides being a fun concept, this set satisfied a bunch of my other interests. The printing is fantastic with pre-halftone stippling that results in ink screens which were designed to add texture to the image. The type is kind of a trainwreck when you put the cards together but there’s something about it which I love. Not a font but feels like one until you realize that each card is lettered individually.

And something about the animals themselves just reminds me another age. The art style reminds me of classic circus posters and the idea that many of these animals were exotic specimens from abroad. Yes it’s a bit weird for me to see a raccoon included but I can totally see how they would be exotic animals in Europe.

The opossum cards though deserve special mention. When I put the set together these three had me confused. Thankfully I had the set so I knew hat the other 15 animals made sense otherwise I would’ve thought that these didn’t in fact go together. Googling around brought me to the Australian Brushtail Possum so I’m guessing that Wills production staff was unaware that opossum was a different exotic animal from possum.

All in all a fun set to page through which looks quite a bit different than anything else in my binders. I’d love to see Topps do something like this with Allen & Ginter nowadays maybe even going with images that span five cards so they page even more nicely.

Author: Nick Vossbrink

Blogging about Photography, Museums, Printing, and Baseball Cards from both Princeton New Jersey and the San Francisco Bay Area. On Twitter as @vossbrink, WordPress at njwv.wordpress.com, and the web at vossbrink.net

2 thoughts on “1934 Wills Cigarettes Animalloys”

  1. I used to have a flip book that was based on this set, but have no idea what ever happened to it. I’ve seen the cards many times, but have never really been tempted by them, though if I ever came across another copy of my book I’d probably buy it just for nostalgia’s sake.

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